Knowing if and when to transition a project into a business can be a difficult process. There are so many factors that play into this vital pivot but if done correctly an amazing business can be the result. Eryn Erickson was working as an art director and aspiring musician when she started a small t-shirt project to give back to her fans. She suddenly found herself with a house full of t-shirts and people sharing their stories from all over the world. She utilized mentors, business savvy and her instinct to transition this side project into the highly successful lifestyle clothing line, So Worth Loving. In this episode Eryn shares her journey and some of the key insights that she's learned along the way. Eryn shares three major lessons with us: How she pivoted from a project to a business The importance of mentors: how to chose them and when to let them go The need … [Read More...]
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You have a dream for your life or business and we want to help you make it a reality.
Personal BrandingYou are Unique! Define your brand! Branding isn’t just for large companies. The fact is that we all have a reputation, whether we think about it or not, but by utilizing the principles of branding, we can shape who we are and what we are known for.
CoachingWhether you are starting a new business, launching a career, pursuing a creative endeavor or making a massive change in your life, the demands these place on your life can be overwhelming. Coaching is a one-on-one process which helps bring clarity to the issues you’re facing so you can reach your goals as quickly as possible.
Business DevelopmentIn our business development sessions we come along side you in your entrepreneurial pursuit. We will spend time getting to know you and your business idea and we help you identify key growth areas while also identifying solutions to the issues that can keep you from succeeding.
Keep looking ahead! Not only is this really good advice for driving but also for life. When we make big, crazy decisions it's tempting at some point to look back. To be honest sometimes the road ahead looks treacherous and uncertain. This is when we're tempted to look back, and even turn back. Whether it's in business or life, we have to keep our view on what is ahead, the more treacherous it gets the more focused we have to be. Let's stay on the journey with our eyes on the possibilities that lie ahead! … [Read More...]
Do you have an idea that is great but you don't have the experience for? This is a common problem among entrepreneurs and often times keeps us from pursuing our dreams. In this episode of the podcast Laura Bento joins us and shares with us how she continually starts ideas that are beyond her experience. A few weeks ago I met Laura Bento, founder of Good Grit Magazine, and was shocked by one of her first statements. I expected to her say that she had worked for publications for years and after proving herself had decided to start her own magazine. Instead she told me "Prior to starting Good Grit I had never actually subscribed to a magazine before." After a few more questions I discovered that when she conceived the idea for Good Grit she had ZERO publication experience. Prior to launching her magazine she ran a consulting company and found herself needing to learn new skills … [Read More...]
Whether we're starting a business or looking for a job,we all do our fair share of research. We research production, marketing, branding, pricing. We look into the company that we're applying to and learn how to network and use social media to make meaningful connections. All of these are great and definitely important but so many of us miss out on knowing our best asset...ourself. We need to learn about ourself in order to: 1. Operate in your our strengths 2. Build a team that compliments us 3. Avoid being the chameleon by staying true to ourselves. … [Read More...]