How do I sell? It's about the narrative, not the product!

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Selling....it's the thing we all struggle with....and the thing we need the most.  We usually approach selling with this attitude...."tell them why I'm so great....why my product is better."  This approach used to work....but now the competition is stiff and global and proving "better-than" is more difficult than ever.  So how do we sell?

We sell the narrative over the product.  We sell the solution not the details.  Here are three ways to discover and sell your narrative:

1.  Know your audience and the problem they need solving
2. Position your brand as the solution
3. Communicate this consistently

Jack Fussell