Develop the thing people really want....you!
Regardless of your business most of us concentrate our time and efforts on a few key things....creating the product, marketing, sales, distribution, social media.....but we often forget one key thing....ourself. If we want to move beyond a transaction to an experience the key is a relationship....and at the heart of that relationship is you.
Most of our spaces are crowded with everyone fighting for the same attention, marketshare and customers. So if we're comparing apples to apples....we'll always buy from the nicest farmer.
Sadly, many of us place ourselves and our development at the bottom of the pile and we end up robbing ourselves and our customers of the best version of ourselves.
So let's make sure that we develop the thing that people really want....you!