You have to stand out! If you look and sound just like everyone else why should someone choose you? Competition is intense and now it's global. The key is standing out!
Starting a business or making big pivots can be difficult. We made a huge move a few years ago where we not only changed zip codes but we changed country codes. It's often difficult in the middle of big moves and risks to see beyond the work to evaluate how you're processing it all. But what if we could time travel?
Growth is something we all long for and yet at times it seems to elude us. Growth in business can be focused on so many different things: sales, profit, influence, brand alignment. Regardless of how we measure growth we have to acknowledge the gap where frustration lives. This is gap exists between where we are and where we want to be.
There's so much to learn from this amazing conversation with Macy Mcneely. At the heart of everything Macy does is persuasion. To persuade is to move someone towards a course of action. Macy has a natural gift to cast a vision and then actively gathers people around her to move towards this vision.