"How do I build my Instagram following?" I hear this question (and ask it) every day. Over 1 Billion of us are on Instagram and we all recognize that it's at the heart of content and marketing.....but we also recognize that it's a beast to build on.
So how do we stand out from the other billion users? The best strategy is to avoid the gimmicks and short cuts and take a human centric approach.
Marketing, one of life's biggest mysteries! Everyone has questions and everyone also seemingly has an answer. Regardless of the space you're in I see one glaring mistake across the board....not creating content. Content creation is the key in the new value economy.
Compare and despair, most of us have felt the bitter sting. We're confronted in real time with the delta between our success and the success of others. We may not see their bank account but we see their likes, comments, features, endless vacations and it leaves us with the horrible sting of compare and despair. What do we do with it?
Entrepreneurs and creatives have more in common than they think. Both have ideas they want to see come to life and both have to develop their skills to make it happen. So if the overall goal is the same, to see an idea come to life, then the skills required are also the same.
It's the question so many of us struggle with. How do I get more attention? Traditionally the path has been ads but those days have changed. Content creation is the new ad and unlike an ad can actually solve a problem. The key to content gaining attention is the vertical approach. Vertical is where you create content around a subject applicable to multiple industries or groups. Here's how to do it...