Episode 137: How to Build a Killer Instagram Strategy
Episode 136: The biggest marketing mistake you're making
"How do I build my Instagram following?" I hear this question (and ask it) every day. Over 1 Billion of us are on Instagram and we all recognize that it's at the heart of content and marketing.....but we also recognize that it's a beast to build on.
So how do we stand out from the other billion users? The best strategy is to avoid the gimmicks and short cuts and take a human centric approach.
Episode 135: What to do with Compare and Despair
Marketing, one of life's biggest mysteries! Everyone has questions and everyone also seemingly has an answer. Regardless of the space you're in I see one glaring mistake across the board....not creating content. Content creation is the key in the new value economy.
Episode 134: Ten Things Entrepreneurs Can Learn from Creatives
Compare and despair, most of us have felt the bitter sting. We're confronted in real time with the delta between our success and the success of others. We may not see their bank account but we see their likes, comments, features, endless vacations and it leaves us with the horrible sting of compare and despair. What do we do with it?
Episode 133: The Key to Content Creation
Entrepreneurs and creatives have more in common than they think. Both have ideas they want to see come to life and both have to develop their skills to make it happen. So if the overall goal is the same, to see an idea come to life, then the skills required are also the same.
Episode 132: The Top Three Spaces to Get Attention
It's the question so many of us struggle with. How do I get more attention? Traditionally the path has been ads but those days have changed. Content creation is the new ad and unlike an ad can actually solve a problem. The key to content gaining attention is the vertical approach. Vertical is where you create content around a subject applicable to multiple industries or groups. Here's how to do it...
Episode 131: Five key steps to a Growth Strategy
The battle is for attention. It sounds new but the fact is the battle has always been for attention. Madison Avenue and the Mad Men have been the gladiators in this battle for years, their tools were TV ads, radio spots and print pieces. So what has changed? The internet and mobile phone have changed everything. We now have access to the same audience they do and the playing field has been leveled.
Episode 130:Stand Out with Value Added Marketing
The difference between an idle business and a growing one is a growth strategy. Most startups don't survive more than a few years and many side hustles quickly plateau and never reach their full potential. How do we increase our odds of success? A growth strategy.
Episode 129: Seven Steps to a Balanced Side Hustle
The very thing you need to grow your business is the thing most of us hate....marketing. 64% of us see marketing as annoying and intrusive . We hate it so much we'll pay extra for something to avoid the marketing. So how do we stand out in the marketplace if people tune out the noise?
The world is quickly shifting to the freelance era. Over 35% of people in the US have some type of side hustle. There are more of us than ever before working on a side business. The big issue that we all face is how to balance it. If we push too hard we could jeopardize both jobs and if we move too slow we risk never gaining momentum.