How to build a new and better network


What we want is what we already had.....human experience....human interactions.  Business is the same as it always has been....human in it's very nature.  Networking can be difficult to navigate and usually brings to mind cheap ballrooms and stacks of business cards, I say we can do it better.

You can build a better's how!

1. Know who you want to connect with.  Go beyond the broad label and know who they are, what they want, what they value and where they gather.

2. Network around something other than your job.  If you're a wedding photographer don't network with other photographers.  If you know who you want to connect with....then look at the other angles of who you are and connect with people there.  Be creative and add value!

3. Network around a message.  Nike did it in their "Find Your Greatness" ad series.  Apple did it in their "Think Different" campaign. Neither mentioned their product or their details....they connected with an audience around a worldview, a philosophy.  What is your message?


Jack Fussell