Change requires change
The most frustrating place to be is the space between here and there.
I see brands get stuck in this space every day. They need to grow beyond where they've been but they can't make the changes required to get there. They're held back by beliefs, processes or talent.
Here's a simple truth: if you don't change anything, nothing will change. You can't use the same ingredients and expect different results. Growth requires a change in beliefs, processes or talent.