Episode 139: The Key to Success: Customer Centric Branding
This is the key to building a successful brand.....understanding your customer! Competition is more intense than ever and technology is continually changing the playing field, so how we do compete? A human or customer centric approach will disrupt and help you stand out. It sounds simple enough but I continually hear this feedback "I don't understand my customers, I don't know who they are."
So how do we stand out from the competition and build a successful brand? Here are three key steps to take:
Know your Customer
Discover their Problem
Become their Guide