How do I sell? It's about the narrative, not the product!

Selling....it's the thing we all struggle with....and the thing we need the most.  We usually approach selling with this attitude...."tell them why I'm so great....why my product is better."  This approach used to work....but now the competition is stiff and global and proving "better-than" is more difficult than ever.  So how do we sell?

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Jack Fussell
How to build a new and better network

What we want is what we already had.....human experience....human interactions.  Business is the same as it always has been....human in it's very nature.  Networking can be difficult to navigate and usually brings to mind cheap ballrooms and stacks of business cards, I say we can do it better.

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Jack Fussell
Networking....let's do this together

So often when we're ready to launch or grow our business we think....website.  The website is more of a responsive tool.  Sales is all about awareness and reputation.  No matter how amazing our product is, if they don't know that we exist they will never buy from us.

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Jack Fussell
What would you do if this was your last year?

It's a New Year!  There are so many opportunities ahead of us this year. So many of our ideas fail for the same reasons....lack of execution....lack of patience.  But before we can execute and wait it out we need clarity!  

So as we start the year I want you to ask this question....

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Jack Fussell