The Customer Journey is at the heart of an effective marketing strategy. Whether you're a company of one or one thousand your chances of success greatly improve when you understand the customer journey. Once you have this journey mapped out then it's time to overlay content.Read More
Frustration finds all of us at times. Frustration isn't a sign that things aren't working, it's actually a sign that you're on the right path. Frustration exists because we have taste. When we see what can be in our business and we see where it is, we get frustrated. If we see the gap as a failure then we quit, and someone else fills in the space. But if we learn to live with frustration, and use it with a growth mindset incredible things can happen.Read More
The rules have changed and those who create the best customer experience are winning. The old paradigm was those with longevity and large ad spends held the advantage….the rest of us fought amongst ourselves. Now it’s all changed, the field is level and those who create the best experience hold the advantage.Read More
How do you build reputation without becoming the hero of the story?
Empathy! We all love brands that make us feel important, it's just the way it works. So when we focus on building reputation we face two choices: 1. Build our reputation around ourselves or 2. Build our reputation on the customer experience. If we want to be the guide and keep the customer as the hero then using empathy to build the customer experience is the best choice.
Money isn't the goal, trust is! Trust is the actual currency of business and reputation is one of the key tools you have to earn this trust.
Everyone talks about marketing, do a search on YouTube, iTunes or Google and you'll be flooded with articles on how to market. But the next question is equally as important...How do I get people to buy from me? The answer is found in reputation. Reputation requires more than tagline and social media, it requires action and alignment.Read More
This is the key to building a successful brand.....understanding your customer! Competition is more intense than ever and technology is continually changing the playing field, so how we do compete? A human or customer centric approach will disrupt and help you stand out. It sounds simple enough but I continually hear this feedback "I don't understand my customers, I don't know who they are."Read More
Failure! It will happen to all of us! The question isn't "will I fail?" the question is "What do I do when I fail?"
The issue with failure is that it can rob us of what we ultimately want: to feel respected, valued and appreciated. When we fail at something or one of our ideas fails it can sting deeply and if not dealt with correctly can actually derail usRead More
"How do I build my Instagram following?" I hear this question (and ask it) every day. Over 1 Billion of us are on Instagram and we all recognize that it's at the heart of content and marketing.....but we also recognize that it's a beast to build on.
So how do we stand out from the other billion users? The best strategy is to avoid the gimmicks and short cuts and take a human centric approach.Read More
Marketing, one of life's biggest mysteries! Everyone has questions and everyone also seemingly has an answer. Regardless of the space you're in I see one glaring mistake across the board....not creating content. Content creation is the key in the new value economy.Read More