Posts in Business
Is it time to take your business to the next level?

Growth is something we all long for and yet at times it seems to elude us.  Growth in business can be focused on so many different things: sales, profit, influence, brand alignment.  Regardless of how we measure growth we have to acknowledge the gap where frustration lives.  This is gap exists between where we are and where we want to be.

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Macy Mcneely on Persuasion, the Growth Mindset and Selling on Instagram

There's so much to learn from this amazing conversation with Macy Mcneely.  At the heart of everything Macy does is persuasion.  To persuade is to move someone towards a course of action.  Macy has a natural gift to cast a vision and then actively gathers people around her to move towards this vision.  

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Glasses, brows and shirts: how great brands are getting our attention

Regardless of size, we all face the same battle...the one for attention.  Whether you're a brand of one or a brand of many attention is the first step in nudging customers on their journey.  No matter what you make, if they don't know you exist they can't buy from you.

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