Posts in Business Ideas
Is it time to take your business to the next level?

Growth is something we all long for and yet at times it seems to elude us.  Growth in business can be focused on so many different things: sales, profit, influence, brand alignment.  Regardless of how we measure growth we have to acknowledge the gap where frustration lives.  This is gap exists between where we are and where we want to be.

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Creating content for the customer journey

The Customer Journey is at the heart of an effective marketing strategy.  Whether you're a company of one or one thousand your chances of success greatly improve when you understand the customer journey.  Once you have this journey mapped out then it's time to overlay content.

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Feeling frustrated? Here's how to engage it!

Frustration finds all of us at times.  Frustration isn't a sign that things aren't working, it's actually a sign that you're on the right path.  Frustration exists because we have taste.  When we see what can be in our business and we see where it is, we get frustrated.  If we see the gap as a failure then we quit, and someone else fills in the space.  But if we learn to live with frustration, and use it with a growth mindset incredible things can happen.

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Customer Experience: The New Marketing Battleground

The rules have changed and those who create the best customer experience are winning. The old paradigm was those with longevity and large ad spends held the advantage….the rest of us fought amongst ourselves. Now it’s all changed, the field is level and those who create the best experience hold the advantage.

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Episode 139: The Key to Success: Customer Centric Branding

This is the key to building a successful brand.....understanding your customer!  Competition is more intense than ever and technology is continually changing the playing field, so how we do compete?  A human or customer centric approach will disrupt and help you stand out.  It sounds simple enough but I continually hear this feedback "I don't understand my customers, I don't know who they are."

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