Posts in Business Ideas
Creating content for the customer journey

The Customer Journey is at the heart of an effective marketing strategy.  Whether you're a company of one or one thousand your chances of success greatly improve when you understand the customer journey.  Once you have this journey mapped out then it's time to overlay content.

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Feeling frustrated? Here's how to engage it!

Frustration finds all of us at times.  Frustration isn't a sign that things aren't working, it's actually a sign that you're on the right path.  Frustration exists because we have taste.  When we see what can be in our business and we see where it is, we get frustrated.  If we see the gap as a failure then we quit, and someone else fills in the space.  But if we learn to live with frustration, and use it with a growth mindset incredible things can happen.

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Customer Experience: The New Marketing Battleground

The rules have changed and those who create the best customer experience are winning. The old paradigm was those with longevity and large ad spends held the advantage….the rest of us fought amongst ourselves. Now it’s all changed, the field is level and those who create the best experience hold the advantage.

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Episode 139: The Key to Success: Customer Centric Branding

This is the key to building a successful brand.....understanding your customer!  Competition is more intense than ever and technology is continually changing the playing field, so how we do compete?  A human or customer centric approach will disrupt and help you stand out.  It sounds simple enough but I continually hear this feedback "I don't understand my customers, I don't know who they are."

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Episode 137: How to Build a Killer Instagram Strategy

"How do I build my Instagram following?"  I hear this question (and ask it) every day.  Over 1 Billion of us are on Instagram and we all recognize that it's at the heart of content and marketing.....but we also recognize that it's a beast to build on.

So how do we stand out from the other billion users?  The best strategy is to avoid the gimmicks and short cuts and take a human centric approach.

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Episode 136: The biggest marketing mistake you're making

Marketing, one of life's biggest mysteries!  Everyone has questions and everyone also seemingly has an answer.  Regardless of the space you're in I see one glaring mistake across the board....not creating content.  Content creation is the key in the new value economy.  

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Episode 134: Ten Things Entrepreneurs Can Learn from Creatives

Entrepreneurs and creatives have more in common than they think.  Both have ideas they want to see come to life and both have to develop their skills to make it happen.  So if the overall goal is the same, to see an idea come to life, then the skills required are also the same.

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Episode 133: The Key to Content Creation

It's the question so many of us struggle with.  How do I get more attention?  Traditionally the path has been ads but those days have changed.  Content creation is the new ad and unlike an ad can actually solve a problem.  The key to content gaining attention is the vertical approach.  Vertical is where you create content around a subject applicable to multiple industries or groups. Here's how to do it...

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Episode 132: The Top Three Spaces to Get Attention

The battle is for attention.  It sounds new but the fact is the battle has always been for attention.  Madison Avenue and the Mad Men have been the gladiators in this battle for years, their tools were TV ads, radio spots and print pieces.  So what has changed?  The internet and mobile phone have changed everything.  We now have access to the same audience they do and the playing field has been leveled.

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