Growth is something we all long for and yet at times it seems to elude us. Growth in business can be focused on so many different things: sales, profit, influence, brand alignment. Regardless of how we measure growth we have to acknowledge the gap where frustration lives. This is gap exists between where we are and where we want to be.Read More
Word of mouth has always been the preferred way of doing business. The struggle has always been the absence of a way to scale word of mouth. Nano and micro influencers are the answer because they literally personify word of mouth marketing.Read More
Frustration finds all of us at times. Frustration isn't a sign that things aren't working, it's actually a sign that you're on the right path. Frustration exists because we have taste. When we see what can be in our business and we see where it is, we get frustrated. If we see the gap as a failure then we quit, and someone else fills in the space. But if we learn to live with frustration, and use it with a growth mindset incredible things can happen.Read More
Failure! It will happen to all of us! The question isn't "will I fail?" the question is "What do I do when I fail?"
The issue with failure is that it can rob us of what we ultimately want: to feel respected, valued and appreciated. When we fail at something or one of our ideas fails it can sting deeply and if not dealt with correctly can actually derail usRead More
"How do I build my Instagram following?" I hear this question (and ask it) every day. Over 1 Billion of us are on Instagram and we all recognize that it's at the heart of content and marketing.....but we also recognize that it's a beast to build on.
So how do we stand out from the other billion users? The best strategy is to avoid the gimmicks and short cuts and take a human centric approach.Read More
Entrepreneurs and creatives have more in common than they think. Both have ideas they want to see come to life and both have to develop their skills to make it happen. So if the overall goal is the same, to see an idea come to life, then the skills required are also the same.Read More
It's the question so many of us struggle with. How do I get more attention? Traditionally the path has been ads but those days have changed. Content creation is the new ad and unlike an ad can actually solve a problem. The key to content gaining attention is the vertical approach. Vertical is where you create content around a subject applicable to multiple industries or groups. Here's how to do it...Read More
The battle is for attention. It sounds new but the fact is the battle has always been for attention. Madison Avenue and the Mad Men have been the gladiators in this battle for years, their tools were TV ads, radio spots and print pieces. So what has changed? The internet and mobile phone have changed everything. We now have access to the same audience they do and the playing field has been leveled.Read More