Posts in marketing
Macy Mcneely on Persuasion, the Growth Mindset and Selling on Instagram

There's so much to learn from this amazing conversation with Macy Mcneely.  At the heart of everything Macy does is persuasion.  To persuade is to move someone towards a course of action.  Macy has a natural gift to cast a vision and then actively gathers people around her to move towards this vision.  

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Glasses, brows and shirts: how great brands are getting our attention

Regardless of size, we all face the same battle...the one for attention.  Whether you're a brand of one or a brand of many attention is the first step in nudging customers on their journey.  No matter what you make, if they don't know you exist they can't buy from you.

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Creating content for the customer journey

The Customer Journey is at the heart of an effective marketing strategy.  Whether you're a company of one or one thousand your chances of success greatly improve when you understand the customer journey.  Once you have this journey mapped out then it's time to overlay content.

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Feeling frustrated? Here's how to engage it!

Frustration finds all of us at times.  Frustration isn't a sign that things aren't working, it's actually a sign that you're on the right path.  Frustration exists because we have taste.  When we see what can be in our business and we see where it is, we get frustrated.  If we see the gap as a failure then we quit, and someone else fills in the space.  But if we learn to live with frustration, and use it with a growth mindset incredible things can happen.

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Episode 139: The Key to Success: Customer Centric Branding

This is the key to building a successful brand.....understanding your customer!  Competition is more intense than ever and technology is continually changing the playing field, so how we do compete?  A human or customer centric approach will disrupt and help you stand out.  It sounds simple enough but I continually hear this feedback "I don't understand my customers, I don't know who they are."

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Episode 137: How to Build a Killer Instagram Strategy

"How do I build my Instagram following?"  I hear this question (and ask it) every day.  Over 1 Billion of us are on Instagram and we all recognize that it's at the heart of content and marketing.....but we also recognize that it's a beast to build on.

So how do we stand out from the other billion users?  The best strategy is to avoid the gimmicks and short cuts and take a human centric approach.

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