Posts tagged Disney
How Brands use Empathy to Build Reputation

How do you build reputation without becoming the hero of the story?
Empathy!  We all love brands that make us feel important, it's just the way it works.  So when we focus on building reputation we face two choices:  1. Build our reputation around ourselves or 2. Build our reputation on the customer experience.  If we want to be the guide and keep the customer as the hero then using empathy to build the customer experience is the best choice.

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Episode 139: The Key to Success: Customer Centric Branding

This is the key to building a successful brand.....understanding your customer!  Competition is more intense than ever and technology is continually changing the playing field, so how we do compete?  A human or customer centric approach will disrupt and help you stand out.  It sounds simple enough but I continually hear this feedback "I don't understand my customers, I don't know who they are."

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