Posts tagged Filtereasy
How Brands use Empathy to Build Reputation

How do you build reputation without becoming the hero of the story?
Empathy!  We all love brands that make us feel important, it's just the way it works.  So when we focus on building reputation we face two choices:  1. Build our reputation around ourselves or 2. Build our reputation on the customer experience.  If we want to be the guide and keep the customer as the hero then using empathy to build the customer experience is the best choice.

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