Posts tagged brand strategy
Creating content for the customer journey

The Customer Journey is at the heart of an effective marketing strategy.  Whether you're a company of one or one thousand your chances of success greatly improve when you understand the customer journey.  Once you have this journey mapped out then it's time to overlay content.

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Your Reputation Matters!

Money isn't the goal, trust is!  Trust is the actual currency of business and reputation is one of the key tools you have to earn this trust.

Everyone talks about marketing, do a search on YouTube, iTunes or Google and you'll be flooded with articles on how to market.  But the next question is equally as important...How do I get people to buy from me?  The answer is found in reputation.  Reputation requires more than tagline and social media, it requires action and alignment.  

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Episode 139: The Key to Success: Customer Centric Branding

This is the key to building a successful brand.....understanding your customer!  Competition is more intense than ever and technology is continually changing the playing field, so how we do compete?  A human or customer centric approach will disrupt and help you stand out.  It sounds simple enough but I continually hear this feedback "I don't understand my customers, I don't know who they are."

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