You have to stand out! If you look and sound just like everyone else why should someone choose you? Competition is intense and now it's global. The key is standing out!Read More
Money isn't the goal, trust is! Trust is the actual currency of business and reputation is one of the key tools you have to earn this trust.
Everyone talks about marketing, do a search on YouTube, iTunes or Google and you'll be flooded with articles on how to market. But the next question is equally as important...How do I get people to buy from me? The answer is found in reputation. Reputation requires more than tagline and social media, it requires action and alignment.Read More
This is the key to building a successful brand.....understanding your customer! Competition is more intense than ever and technology is continually changing the playing field, so how we do compete? A human or customer centric approach will disrupt and help you stand out. It sounds simple enough but I continually hear this feedback "I don't understand my customers, I don't know who they are."Read More