Posts tagged customer journey
Glasses, brows and shirts: how great brands are getting our attention

Regardless of size, we all face the same battle...the one for attention.  Whether you're a brand of one or a brand of many attention is the first step in nudging customers on their journey.  No matter what you make, if they don't know you exist they can't buy from you.

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Creating content for the customer journey

The Customer Journey is at the heart of an effective marketing strategy.  Whether you're a company of one or one thousand your chances of success greatly improve when you understand the customer journey.  Once you have this journey mapped out then it's time to overlay content.

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Customer Experience: The New Marketing Battleground

The rules have changed and those who create the best customer experience are winning. The old paradigm was those with longevity and large ad spends held the advantage….the rest of us fought amongst ourselves. Now it’s all changed, the field is level and those who create the best experience hold the advantage.

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