Word of mouth has always been the preferred way of doing business. The struggle has always been the absence of a way to scale word of mouth. Nano and micro influencers are the answer because they literally personify word of mouth marketing.Read More
"How do I build my Instagram following?" I hear this question (and ask it) every day. Over 1 Billion of us are on Instagram and we all recognize that it's at the heart of content and marketing.....but we also recognize that it's a beast to build on.
So how do we stand out from the other billion users? The best strategy is to avoid the gimmicks and short cuts and take a human centric approach.Read More