You have to stand out! If you look and sound just like everyone else why should someone choose you? Competition is intense and now it's global. The key is standing out!Read More
Regardless of size, we all face the same battle...the one for attention. Whether you're a brand of one or a brand of many attention is the first step in nudging customers on their journey. No matter what you make, if they don't know you exist they can't buy from you.Read More
The Customer Journey is at the heart of an effective marketing strategy. Whether you're a company of one or one thousand your chances of success greatly improve when you understand the customer journey. Once you have this journey mapped out then it's time to overlay content.Read More
Frustration finds all of us at times. Frustration isn't a sign that things aren't working, it's actually a sign that you're on the right path. Frustration exists because we have taste. When we see what can be in our business and we see where it is, we get frustrated. If we see the gap as a failure then we quit, and someone else fills in the space. But if we learn to live with frustration, and use it with a growth mindset incredible things can happen.Read More
How do you build reputation without becoming the hero of the story?
Empathy! We all love brands that make us feel important, it's just the way it works. So when we focus on building reputation we face two choices: 1. Build our reputation around ourselves or 2. Build our reputation on the customer experience. If we want to be the guide and keep the customer as the hero then using empathy to build the customer experience is the best choice.
Money isn't the goal, trust is! Trust is the actual currency of business and reputation is one of the key tools you have to earn this trust.
Everyone talks about marketing, do a search on YouTube, iTunes or Google and you'll be flooded with articles on how to market. But the next question is equally as important...How do I get people to buy from me? The answer is found in reputation. Reputation requires more than tagline and social media, it requires action and alignment.Read More
Marketing, one of life's biggest mysteries! Everyone has questions and everyone also seemingly has an answer. Regardless of the space you're in I see one glaring mistake across the board....not creating content. Content creation is the key in the new value economy.Read More
It's the question so many of us struggle with. How do I get more attention? Traditionally the path has been ads but those days have changed. Content creation is the new ad and unlike an ad can actually solve a problem. The key to content gaining attention is the vertical approach. Vertical is where you create content around a subject applicable to multiple industries or groups. Here's how to do it...Read More
The battle is for attention. It sounds new but the fact is the battle has always been for attention. Madison Avenue and the Mad Men have been the gladiators in this battle for years, their tools were TV ads, radio spots and print pieces. So what has changed? The internet and mobile phone have changed everything. We now have access to the same audience they do and the playing field has been leveled.Read More