The Customer Journey is at the heart of an effective marketing strategy. Whether you're a company of one or one thousand your chances of success greatly improve when you understand the customer journey. Once you have this journey mapped out then it's time to overlay content.Read More
"How do I build my Instagram following?" I hear this question (and ask it) every day. Over 1 Billion of us are on Instagram and we all recognize that it's at the heart of content and marketing.....but we also recognize that it's a beast to build on.
So how do we stand out from the other billion users? The best strategy is to avoid the gimmicks and short cuts and take a human centric approach.Read More
Marketing, one of life's biggest mysteries! Everyone has questions and everyone also seemingly has an answer. Regardless of the space you're in I see one glaring mistake across the board....not creating content. Content creation is the key in the new value economy.Read More
The battle is for attention. It sounds new but the fact is the battle has always been for attention. Madison Avenue and the Mad Men have been the gladiators in this battle for years, their tools were TV ads, radio spots and print pieces. So what has changed? The internet and mobile phone have changed everything. We now have access to the same audience they do and the playing field has been leveled.Read More