Posts in Social Media
Episode 137: How to Build a Killer Instagram Strategy

"How do I build my Instagram following?"  I hear this question (and ask it) every day.  Over 1 Billion of us are on Instagram and we all recognize that it's at the heart of content and marketing.....but we also recognize that it's a beast to build on.

So how do we stand out from the other billion users?  The best strategy is to avoid the gimmicks and short cuts and take a human centric approach.

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Episode 133: The Key to Content Creation

It's the question so many of us struggle with.  How do I get more attention?  Traditionally the path has been ads but those days have changed.  Content creation is the new ad and unlike an ad can actually solve a problem.  The key to content gaining attention is the vertical approach.  Vertical is where you create content around a subject applicable to multiple industries or groups. Here's how to do it...

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Episode 132: The Top Three Spaces to Get Attention

The battle is for attention.  It sounds new but the fact is the battle has always been for attention.  Madison Avenue and the Mad Men have been the gladiators in this battle for years, their tools were TV ads, radio spots and print pieces.  So what has changed?  The internet and mobile phone have changed everything.  We now have access to the same audience they do and the playing field has been leveled.

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