Posts in podcast
Your Reputation Matters!

Money isn't the goal, trust is!  Trust is the actual currency of business and reputation is one of the key tools you have to earn this trust.

Everyone talks about marketing, do a search on YouTube, iTunes or Google and you'll be flooded with articles on how to market.  But the next question is equally as important...How do I get people to buy from me?  The answer is found in reputation.  Reputation requires more than tagline and social media, it requires action and alignment.  

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Episode 139: The Key to Success: Customer Centric Branding

This is the key to building a successful brand.....understanding your customer!  Competition is more intense than ever and technology is continually changing the playing field, so how we do compete?  A human or customer centric approach will disrupt and help you stand out.  It sounds simple enough but I continually hear this feedback "I don't understand my customers, I don't know who they are."

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Episode 138: Turning Failure into Momentum

Failure!  It will happen to all of us!  The question isn't "will I fail?"  the question is "What do I do when I fail?"

The issue with failure is that it can rob us of what we ultimately want: to feel respected, valued and appreciated.  When we fail at something or one of our ideas fails it can sting deeply and if not dealt with correctly can actually derail us

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Episode 136: The biggest marketing mistake you're making

Marketing, one of life's biggest mysteries!  Everyone has questions and everyone also seemingly has an answer.  Regardless of the space you're in I see one glaring mistake across the board....not creating content.  Content creation is the key in the new value economy.  

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Episode 134: Ten Things Entrepreneurs Can Learn from Creatives

Entrepreneurs and creatives have more in common than they think.  Both have ideas they want to see come to life and both have to develop their skills to make it happen.  So if the overall goal is the same, to see an idea come to life, then the skills required are also the same.

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Episode 133: The Key to Content Creation

It's the question so many of us struggle with.  How do I get more attention?  Traditionally the path has been ads but those days have changed.  Content creation is the new ad and unlike an ad can actually solve a problem.  The key to content gaining attention is the vertical approach.  Vertical is where you create content around a subject applicable to multiple industries or groups. Here's how to do it...

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Episode 132: The Top Three Spaces to Get Attention

The battle is for attention.  It sounds new but the fact is the battle has always been for attention.  Madison Avenue and the Mad Men have been the gladiators in this battle for years, their tools were TV ads, radio spots and print pieces.  So what has changed?  The internet and mobile phone have changed everything.  We now have access to the same audience they do and the playing field has been leveled.

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