This is the key to building a successful brand.....understanding your customer! Competition is more intense than ever and technology is continually changing the playing field, so how we do compete? A human or customer centric approach will disrupt and help you stand out. It sounds simple enough but I continually hear this feedback "I don't understand my customers, I don't know who they are."Read More
Failure! It will happen to all of us! The question isn't "will I fail?" the question is "What do I do when I fail?"
The issue with failure is that it can rob us of what we ultimately want: to feel respected, valued and appreciated. When we fail at something or one of our ideas fails it can sting deeply and if not dealt with correctly can actually derail usRead More
"How do I build my Instagram following?" I hear this question (and ask it) every day. Over 1 Billion of us are on Instagram and we all recognize that it's at the heart of content and marketing.....but we also recognize that it's a beast to build on.
So how do we stand out from the other billion users? The best strategy is to avoid the gimmicks and short cuts and take a human centric approach.Read More
Marketing, one of life's biggest mysteries! Everyone has questions and everyone also seemingly has an answer. Regardless of the space you're in I see one glaring mistake across the board....not creating content. Content creation is the key in the new value economy.Read More
Compare and despair, most of us have felt the bitter sting. We're confronted in real time with the delta between our success and the success of others. We may not see their bank account but we see their likes, comments, features, endless vacations and it leaves us with the horrible sting of compare and despair. What do we do with it?Read More
Entrepreneurs and creatives have more in common than they think. Both have ideas they want to see come to life and both have to develop their skills to make it happen. So if the overall goal is the same, to see an idea come to life, then the skills required are also the same.Read More
It's the question so many of us struggle with. How do I get more attention? Traditionally the path has been ads but those days have changed. Content creation is the new ad and unlike an ad can actually solve a problem. The key to content gaining attention is the vertical approach. Vertical is where you create content around a subject applicable to multiple industries or groups. Here's how to do it...Read More
The battle is for attention. It sounds new but the fact is the battle has always been for attention. Madison Avenue and the Mad Men have been the gladiators in this battle for years, their tools were TV ads, radio spots and print pieces. So what has changed? The internet and mobile phone have changed everything. We now have access to the same audience they do and the playing field has been leveled.Read More
The difference between an idle business and a growing one is a growth strategy. Most startups don't survive more than a few years and many side hustles quickly plateau and never reach their full potential. How do we increase our odds of success? A growth strategy.Read More